Leverage data and feedback during change

Assessing change management strategies without leveraging data and feedback is like navigating without a map. No matter how well-planned an initiative may be, real success comes from continuously evaluating its impact and adapting where necessary. Data provides measurable insights, while feedback offers valuable perspectives from those experiencing the change firsthand.

Successful organisations treat data as a powerful decision-making tool, tracking key metrics such as adoption rates, employee engagement levels, and performance outcomes. During its ongoing evolution of work models, Spotify continuously analyses engagement and output to refine its approach, ensuring employees are empowered rather than hindered by structural changes.

Feedback is equally vital, providing qualitative insights that data alone may not capture. Employees may comply with a new process but struggle with aspects that analytics don’t reveal. Companies like Salesforce actively gather input from employees during major transitions, using town halls, surveys, and direct conversations to assess concerns and refine strategies accordingly.

Combining data and feedback ensures that change is not a static event but an evolving process. Adjustments based on real-world insights strengthen engagement, improve outcomes, and ensure strategies align with organisational goals. Change works best when leaders move beyond assumptions and instead embrace a continuous cycle of learning, refining, and improving.