The Myth of Motivation: Why You Can’t Inspire Your Way Out of Structural Problems
Leaders often assume that if people aren’t changing, they must lack motivation. So they try to inspire, energise, encourage, persuade, or “sell the vision.” When that doesn’t work, they try again — louder, clearer, more passionately. But motivation is not the problem. And inspiration is not the solution. You cannot motivate people into behaviours that…