This is the second article in a 3-part series on marketing and sales, taken from the perspective of change and change readiness. In the first article, we considered that the two steps of the marketing and sales process and the goals of each step. In this article, we examine how to use communication to move…
Marketing & Sales: The Secret of the Steps This is the first article in a 3-part series on marketing and sales form a change perspective. If you’re in the early stages of building a business, chances are you have some marketing and/or sales challenges. Even if you’re employed by someone else, I bet you are…
BENEFITS Based on best-practice change management processes Leverages the natural structure and flow of the change process Guides you through each step of the change process Helps you ask the right questions at each step of the process Practical Easy-to-use Scaleable Apply to any change project Copy and use the toolkit for different change projects…
You Are the Magic Have you ever felt like you’re not very important? I think most of us feel like that from time to time. I know I have – many times. It’s easy to feel down on yourself sometimes. Perhaps you feel no one listens to you or cares what you think. Maybe you…
One of The Change Gym’s Directors, Dr Steve Barlow, was recently featured in an article about organisational change readiness. You can read the article below, and then follow the link to the original article written by Paul Crosby. Founders and entrepreneurs often have dozens of good ideas at any one time about how they can…
How useful would it be if you could predict with pinpoint accuracy what will happen in the future? Imagine you could accurately predict the performance of a coaching client over a given time period. Or suppose you could accurately predict how effective any given organisational change approach would be in the long-term. If you could…
The Kubler-Ross Model (of Change) Many people are familiar with the Kubler-Ross model. This model is often cited as a description of how change works – a model of change, if you will. It is commonly used in business circles to show how people in organisations react to change. However, before we embrace the model,…
Swiss adventurer, psychiatrist, and author, Bertrand Piccard, makes a very interesting observation about how most people approach life. He says, “To construct our life, we’re going to need to learn some strategies, but in reality, what we learn instead are visions of the world.” He claims that most of us don’t figure out the strategies…
Growing Success We help organisations and individuals become more successful at change. We do this by developing their capacity to succeed at the change process, helping them get ready for change, and by providing actionable change management processes. If you can’t change, you get stuck. If you’re not agile and adaptable, you can’t be competitive….
Is the change process real? Is there such a thing as the change process? That might sound a strange question because there are hundreds of models of the change process and people have been studying it for decades. But is it a real thing and, if so, what is it? Models of Change Arguably, the…
